wtlfan (wtlfan) wrote,

El Grado Tequila Teams Up with Patrick Dempsey's Race Team, Dempsey Racing

West Coast Announcement Party with Tequila Tasting at Mazda Raceway Laguna Seca Monterey, CA.

Monterey, CA (PRWEB) May 16, 2009 -- Following a top-10 finish at the New Jersey Motorsports Park East Coast debut of the El Grado Spirits partnership with Dempsey Racing, this weekend's Verizon Festival of Speed at Mazda Raceway Laguna Seca marks the West Coast launch of the brand and its pairing with the Dempsey Mazda effort.

Again carrying the colors of the El Grado brand as the Texas-based company launches its new line of Ultra-Premium Tequila to the West Coast, the Dempsey Racing Mazda RX-8 GT will hit the track at Mazda Raceway May 15-17.


An exclusive tasting event is also planned for Saturday May 16 at the Red Bull Center in the track infield area. "The founders of El Grado Spirits, Ben Gonzales, Ron Park, Ashly Kubicek, Page Brockman and Brad Hoover, are proud to announce our sponsorship of Dempsey Racing," says Ashly Kubicek, "As we launch our brand; we are excited to find a partner like Dempsey Racing who shares our belief that integrity matters." "Dempsey Racing emulates all the best attributes we envision for El Grado Tequila," adds Ben Gonzales, "Their commitment to excellence is shared by our team." Page Brockman adds "Dempsey Racing is a team on the rise, El Grado Tequila is a spirit on the rise; we look forward to the growth of both of our brands".

"The El Grado brand vision is a perfect fit for Dempsey Racing," comments Patrick Dempsey, team owner and driver. "This partnership sets the ground work for a long-term successful program. I believe that the race track is the perfect place to create brand awareness for El Grado and our team will deliver it. We look forward to expanding this partnership as the season progresses."

"Our team and partners are equally thrilled about our new partnership with El Grado Tequila" says Dempsey Racing driver Joe Foster. "The business relationship and growth potential is endless. We are excited to bring a new high end, exclusive brand into the Rolex Sports Car Series very much look forward to a long relationship."

To announce its new partnership to the West Coast, El Grado is hosting a Tequila Tasting Bash, May 16, 2009 at the track's Red Bull Center with tasting starting at 6:00. To further include Grand-Am fans in the excitement, El Grado is hosting an online contest to name a new margarita drink after Patrick and the Dempsey Racing team.

"This is the first in a series of contests to create excitement among the fans," says Marie Ralston, Co-Owner of E Image Agency, El Grado's marketing arm. "Fans will submit their most creative margarita names online. We narrow the names to the top 3 finalists then the fans will vote online at www.elgradoracing.com to pick the winning name. We want to create a tradition of bringing innovative experiences for all the fans to enjoy!" Prizes will range from a trip for two to the October 8-10 Homestead Miami Rolex Series event to winning a genuine diamond. For more contest details visit: www.elgradoracing.com. Both El Grado Tequila and Dempsey Racing encourage Grand-Am fans to live life to the fullest: "full throttle"... while living life responsibly.

Press Contact Information Marie Ralston, E Image Agency
North America Operations 9375 E. Shea Blvd Scottsdale, AZ 85260
For Sponsorship/Activation Stefani Paulus, Power PR Office Phone: (480) 214-9577


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